Week 10: Final Stages to publish my website? Things to consider before website launch

December 8^th, 2018

By M.Tourabi

Steps To Take Before Launching A Website

Within this session, I have spent time working towards finalising my website for launch and through that I have looked at different measures and steps to ensure that my website is ready for publication:

1. Review everything.

I have ensured to review my website material / content to make sure it is in line with the aims of the business; proofreading my pages, descriptions, links, images and general layout is up to the standard of comparable websites.

2. Enable responsive design. 

Review any design issues that would repel potential visitors and ensure the website is responsive and operates on all web browsers and devices. Also, test the website on laptop, tablet, and mobile device to make sure it looks and functions as I want it.

3. Check functionality. 

At this stage it is also important to test that the features are functioning correctly across the site. For example, email list signups, comments, and social sharing, check out section.

4. Back up your site. 

Finally, before launching my site, I made sure to prevent any loss of data by setting up site security and regularly backing up my site. This can also help in case of any malware attempts against the website, ensuring that copies of the website are being created and stored regularly. This gives me security that there is always a backup in place should something go wrong.

References:

• Forbes.com. (2018). Six Steps To Take Before Launching A Website. [online] Available at: https://www.forbes.com/sites/forbesagencycouncil/2017/05/11/six-steps-to-take-before-launching-a-website/4293ee5e497c [Accessed 01 Dec. 2018].

• Smart Passive Income. 2018. How to Launch a Brand New Website (with a Bang!) - The Ultimate Guide. [ONLINE] Available at: https://www.smartpassiveincome.com/how-to-launch-a-brand-new-website/. [Accessed 01 December 2018].

Week 9: Branding in e-marketing

December 8^th, 2018

By M.Tourabi

What is ‘digital branding’?

Digital branding definition:

"Digital channels and assets are used to communicate a brand’s positioning (or purpose) as part of multi-channel brand communication or engagement programmes".

We don't use the term ‘TV branding’ or ‘radio branding’? so the term 'digital branding' is curious. Time must be spent researching, defining and building a brand.

Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. Given this, it's no surprise that branding concepts should be applied to digital media and technology to develop brands through interactions with consumers on their digital devices. 

The refrain in many businesses is about putting the customer or consumer at the centre of everything they do. New buying behaviours, channels and technologies provide more ways of delivering engaging, consumer-centred brand experiences. Use the right segmentation to communicate with the target consumer to build brand value and loyalty, putting the customer at the centre of everything they do.

So success will comprise participating in a wide range of online activities, integrated with offline brand events. An integrated approach is key rather than seeing digital as experimental. The overall aim should be to deliver an authentic and consistent total brand experience that is aligned with the brand’s strategy, positioning and purpose.

References:

• Smart Insights. 2018. What is ‘digital branding’? | Smart Insights. [ONLINE] Available at: https://www.smartinsights.com/online-brand-strategy/brand-development/digital-branding-definition/. [Accessed 8 December 2018].
• Tronvig. 2018. The Difference Between Marketing and Branding. [ONLINE] Available at: https://www.tronviggroup.com/the-difference-between-marketing-and-branding/. [Accessed 8 December 2018].